Nissan Extends Their Partnership With Actress Brie Larson To Promote Their New 2021 Rogue SUV
On Monday, November 9th, Nissan released its latest campaign for their 2021 Rogue compact SUV. These series of commercials, dubbed “Rogue Gone Rogue” are aimed to showcase the skillfulness and adaptability of the vehicle. Nissan’s best-selling North American vehicle has recently gone on TV promotions as well as online integrations and calculated partnerships with Amazon and Atlas Obscura.
Another strategic collaboration made by the Japanese automaker is with Academy Award-winning actress and EMMY Award-winning producer Brie Larson. Their recent campaign has consisted of cameo’s by Larson as well as following families on their wild and various adventures made easier or even possible by the 2021 midsize crossover.
Extended Partnership With Larson
Larson has signed on with Nissan a multi-year partnership, with their collaboration consisting of an assortment of on- and off-screen activities. The company’s latest brand ambassador will take an active role in particular creative campaigns, back new model launches, and partake in employee and dealer events. Additionally, Larson will back the Nissan Foundation using her platform to bring awareness to the educational programming its grantees present in respective cities.
“Brie embodies the Nissan spirit in her desire to challenge the status quo off-screen and her ability to bring thrill and excitement to on-screen roles,” said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S.A. “When we previously worked with Brie on the Sentra campaign, she brought a unique point of view to the creative during the production process, advocating for diversity and inclusivity, which aligns with her interest in supporting the work of the Nissan Foundation.”
For over 28 years, the Nissan Foundation has been working to better their appreciation and comprehension of America’s diverse cultural heritage.
“I am thrilled to be expanding my role as Nissan’s brand ambassador and collaborating on their philanthropic endeavors,” said Brie Larson. “Finding a brand with mission-aligned values and an authentic connection to its workforce and customers is very important to me. Everything I’ve learned about Nissan supports those relationships at its core. I look forward to continuing our partnership both on- and off-camera.”
Rogue’s Invigorating Design
The new marketing campaign for the 2021 Rogue revolves around families and the vehicle’s ability to accommodate all of their diverse needs. With the car’s state-of-the-art design and top-tier technology, it is easy to showcase all of its spectacular assets. Other highlights that are shown off include many of the brand’s premium features like the enriched ProPILOT Assist with Navi-link, standard Nissan Safety Shield 360, wireless charging, and wireless Apple CarPlay. The TV commercials are often used to flaunt the Rogue’s adaptability to various road conditions and locations, especially by using the various terrain modes.
In one of the campaign’s titled “What Should We Do Today”, a family seeking travel-filled escapade ventures across various environments harnessing the Rogue’s drive modes: Auto, Eco, and Sport as well as it’s snow and off-road terrain modes available on AWD models. Eventually, as they pull up at the movies, Larson makes her cameo by pulling alongside the family in her own 2021 Rogue; Perhaps having completed her own crazy adventure.
“It’s a campaign that perfectly demonstrates the appeal of the Rogue to families and anyone else seeking a vehicle that has it all,” Witherspoon said. “Whether traveling in the mountains, to the beach or the movies, the Rogue has all the technology, the most standard safety offerings in its class, and family-friendly features to enable an optimal driving experience.”
Nissan’s campaign also employs YouTube and Amazon as well as TV integrations on Univision, Discovery, and NBC. Other platforms include online video, print, radio, digital, and social placements that involved family-centered content.
“The all-new Rogue is a key milestone in Nissan’s U.S. transformation plan,” Witherspoon said. “The campaign to launch it had to be equally transformative. We’ve put together a truly integrated plan that compellingly demonstrates why the 2021 Rogue demands a closer look.”
Furthermore, the company proved to be responsible for their safety precautions and carrying out social distancing among cast and crew on the set of “Rogue Gone Rogue”. In fact, there were some scenes in which the crew filmed the actors independently and then fashioned the segments together in post-production.
Nissan Ellicott City
You won’t have to wait until next year to purchase this spanking new model, as the 2021 Nissan Rogue is already available at Nissan Ellicott City for just around $30,000, (plus destination fee). Those who are interested in this vehicle or any of our other models can simply view our online new car inventory and chat with a representative for further assistance.