Nissan Teams up With Brie Larson For Latest Campaign
Nissan teamed up with Academy Award-winning actress Brie Larson for a bold new campaign about the all-new Nissan Sentra. The campaign’s main message is for consumers to learn how the all-new Sentra can encourage customers and empower them to never settle for less.
“The ‘Refuse to Compromise’ campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers. The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it’s one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment,” said Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America.
The commercial, launched just in time for International Women’s Day (March 8th), shows a young professional woman in the midst of compromising her career plans. Just as the protagonist is about to accept defeat and settle, Brie Larson pulls up in a Monarch Orange Metallic 2020 Nissan Sentra SR. The two women then embark on an action-packed joyride throughout downtown Los Angeles as Larson uses the Sentra to empower the young protagonist to fight for what she deserves.
“It’s great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table. It’s a powerful message in a bottle that I’m so proud to be a part of,” said actress Brie Larson.
Nissan first aired the commercial exclusively on Twitter, with people across the country having the ability to see the ad at the very top of their Twitter feed thanks to the social network’s First View feature. The spot will subsequently launch on national television, while Nissan’s social media channels will also feature behind-the-scenes footage.
“Brie Larson is a strong and ground-breaking woman, who found fantastic success in the entertainment industry thanks to her unwavering spirit. Nissan didn’t compromise with the all-new Sentra and with this campaign, we are communicating what makes the car stand out, and I hope we’re inspiring customers to be bold and brave, just like our newest sedan,” added Witherspoon.
Check out the ad below:
2020 Nissan Sentra
The all-new 2020 Sentra features eye-catching styling, a new platform, and new engine. Additionally, the 2020 Sentra also comes with Nissan Safety Shield 360 as the standard, which is a suite of intelligent driving technologies that offer advanced safety features such as Rear Cross Path Detection, Blind Spot Monitoring, and much more. The 2020 Sentra is available in three trims — S, SV, and SR — and has a starting MSRP of $19,090 (plus destination fee).
Explore the 2020 Nissan Sentra at Nissan Ellicott City near Baltimore. Check out our latest Nissan Sentra inventory and schedule your test drive today. Stay tuned on Nissan Ellicott City social media for the latest Nissan news.