Nissan’s Drive Toward Electrification

January 13th, 2023 by

Nissan Ellicott City 2023 Nissan Ariya

Photo Source: NISSAN

If a consumer is in the market for an electric vehicle, then they are more than likely considering the electric vehicles from Nissan. After all, the automaker essentially spearheaded the notion of making EVs available to the average driver. The Nissan Leaf requires little introduction. It is a compact car with the potential of electrification that began its journey in 2010, when the sheer concept of electric vehicles was all but unknown. Curiously, it turned out that battery-powered mobility was such a novelty at the time that it produced an unforeseen result. Even though the car had been built with the express intention of making it affordable to the masses, it was such a startlingly new idea that the initial buyers were quite wealthy. Indeed, “The Leaf cemented Nissan in the early days of the EV as a real innovator and the first to market,” announced AutoPacific president and chief analyst Ed Kim.

Nissan also prioritized meeting customer needs on a global scale by ensuring that the Leaf’s manufacturing plants were accessible in the United Kingdom, Japan, and the United States. The vehicle proved to be such a groundbreaking success that, by 2020, half a million Leafs had been sold worldwide. Admittedly, the vehicle had its fair share of drawbacks at first, particularly in the range area. However, Nissan has made consistent advancements on that front as the development of the Leaf has progressed.

2023 Nissan Leaf

The 2023 Nissan Leaf provides a maximum range of 226 miles in the S Plus trim. In fact, all trim levels of the electric vehicle have a standard 40-kilowatt-hour battery. Then again, it also functions well with a 120-volt or 240-volt outlet for charging. According to Nissan, on a 240-volt connection, both the standard Leaf’s battery and the larger one in the Leaf Plus can be charged from empty to full in just seven hours. The automobile also relies on a DC fast charging connection that is standard on all trims.

The Leaf may have led to the birth of Nissan’s electrification, but its corporate purpose is still “Driving innovation to enrich people’s lives.” Therefore, the brand has been toying with the idea of the high-performance options of battery-powered automobiles through the expansion of numerous race car variants of the Leaf. The carmaker’s resolve regarding electrified road cars is so steadfast that there is even a plan known as Ambition 2030 to advance the project. By 2030, the company will bring out new electrified trims and ramp up the pace of technological innovations. The undertaking is being done in the hopes that at least fifteen all-new fully electric vehicles will debut in the next five years. In other words, the venture indicates that, by the time 2030 rolls around, approximately 40 percent of Nissan’s trim lineup in the United States will be completely electrified.

2023 Nissan Ariya

From the Nissan Leaf stemmed the 2023 Nissan Ariya, a focal point of the automaker’s reinvention with electric vehicles. It now forms part of Nissan’s opportunity to seek greater profits and more exciting trims. The company has learned from the shortcomings of the Leaf and delivered an SUV with up to 300 miles of driving range per charge. They also took advantage of the styling freedom granted to them by a decisive electric vehicle platform, shoving the wheels out to the corners and shifting the cabin forward to provide a futuristic aesthetic and enhance the amount of space within the SUV. The sightlines are also impressive, courtesy of a low hood with creases above the wheel arches. The inside of the 2023 Ariya has a minimalistic appeal, with a matte wood-like trim that sophisticatedly integrates haptic buttons.

Many iterations of the Ariya are expected down the pipeline, specifically in 2025, with an Infiniti-branded trim. However, the 2023 model year might reveal more surprises, as it represents Nissan’s 90th anniversary since the brand’s vision became a reality in Yokohama, Japan.

Nissan’s legacy is one of constant evolution. If you are interested in what the company offers, visit Ellicott City Nissan, where we are all about helping our customers appreciate their shopping experience. By all means, please take a look at a 2023 Ariya or any of our new vehicle inventory. Searching for a pre-owned vehicle instead? We have a wide variety for you to choose from.